Merchandising of ladies wear: switch to scientific merchandising and increase sales Practical MD (Japanese Edition)
Merchandising of ladies wear: switch to scientific merchandising and increase sales Practical MD (Japanese Edition)

Feel Free Read Merchandising of ladies wear: switch to scientific merchandising and increase sales Practical MD (Japanese Edition) MOBI

本書は女性のウエアを扱っている小売店や大型店の婦人服売場のMDのテキストになります。「アイテムを重視するときのMD」と「ブランドを重視するときのMD」の2つに分けて解説しました。両者の違いは大分類です。前者の大分類はアイテム別、後者はブランド別になります。婦人服売場の代表アイテムとして、8つのアイテム(ジャケット、スカート、パンツ、コート、ブラウス、カットソー、ニット、ワンピース)の型数、関心度別型数、プライス別型数の例を紹介します。後半のブランド重視のMDでは、まずブランド別の売上予算を組み、次にアイテムそれぞれの売上予算、型数のプラン作成に入ります。実践MDシリーズNo.16 【婦人服のマーチャンダイジング】 目次CHAPTER1 婦人服のMD1.アイテム重視のお店のMD 1)ターゲットの設定 2)商品構成とプライスゾーン 3)商品分類の大・中・小分類の決定 4)アイテム別型数 5)関心度別型数  ジャケットの例  スカートの例  パンツの例  コートの例  ブラウスの例  カットソーの例  ニットの例  ワンピースの例 6)プライス別型数  ジャケットの例  スカートの例  パンツの例  コートの例  ブラウスの例  カットソーの例  ニットの例  ワンピースの例 7)ターゲットと品揃えの整合性2.ブランド重視のお店のMD 1)ターゲット、商品構成、プライスゾーン 2)商品分類の大・中・小分類の決定   3)分類別売上予算   4)アイテム別型数 5)ブランド選定について 6)ターゲットと品揃えの整合性 7)キャラクター性と売場作りの整合性CHAPTER2 収集データ実例 1.売上データ収集の実例 1)ジャケット 2)スカート 3)パンツ 4)コート 5)ブラウス 6)カットソー 7)ニット 8)ワンピース2.お客様要望カード 1)ウォントスリップ 2)ウォントスリップ+週間ベストセラー 3)品切れ伝票3.その他の収集データ 1)天候のデータ 2)気温と天気で売上を予想する実例 3)仮説と検証の繰り返しが業績を向上させる 4)半袖の販売数量最大化のため 5)半袖の販売のピーク日とVPに着せる日 6)コートの販売数量最大化のため 7)コートの販売のピーク日とVPに着せる日 CHAPTER3 型数算出のイロハ1.売上予算から算出 1)取引条件を考慮しない例 2)委託条件で消化率を考慮した3つの例 3)買取条件でイニシャルオーダーを抑えた例2.什器台数から算出 1)パンスト売場の例 2)和食器売場の例CHAPTER4 バイヤーに不可欠な豊かな感性と科学的な思考とは1.バイヤーには豊かな感性が必要2.バイヤーには科学的な思考も不可欠 1)商品分類の決定は「科学」 2)データに基づいた需要の予測

  • Released: November 16, 2020
  • Author: yuko matsui
  • Rating: 4,9
  • Publisher: Ebook DIgital Agency
  • Total Page: 795 pages
  • File Size: 3670 KB

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