How to Download Marketing: TQM and BPR PDF
The major new element in world market competition is quality. During the 1970's and 1980's, the Japanese and their U.S. companies demonstrated that high quality is achievable at lower costs and greater customer satisfaction. It was the result of using the management principles of total quality management (TQM). More and more U.S. companies have demonstrated that such achievements are possible Using TQM as a new way to manage. Such companies also found that they were recognized with everyone pulling in the same direction. Improvement had become a way of live. In this book we will talk about the general view to achieve success in Total Quality Management (TQM), we will find out why the companies lose customers, Business Process Redesign (BPR) and many more factors that come in play when talking about the succes of a company.
